Front Office Fan

A Take on the Games We Watch and the Industry Behind Them

Posts Tagged ‘Twitter’

Fan Favorites

Posted by GM/VP of Fan Operations on Friday, July 17, 2009

Every Friday I’ll post links to things I found interesting. It’s a new idea I call a “Link Dump.” Guaranteed you’ll find thousands of blogs start to do the same thing in the coming weeks and months. Just remember where you saw this idea first.

Baseball Research Veers Into Left Field By Austin Kelley, Wall Street Journal – By now most die hard sports fans know that there a strong statistical undercurrent in the world of sports scouting and that, for the most part, it started with baseball. This article talks about other kinds of sabermetric studies that I’m sure Malcolm Gladwell love.

Everyone Is Now The Sports Media By Howard K. Brodwin, MediaPost – What’s the opposite of stupid? Smart? Brodwin writes a very intelligent piece on the new sports media.

Twitter’s Internal Strategy Laid Bare: To Be “The Pulse of the Planet” By Erick Schonfeld, TechCrunch – So a hacker broke into a Twitter executive’s emails and data and sent this information to TechCrunch. The information was Twitter’s long-term plans and goals. TC claims that they selectively published these so to not hurt Twitter.

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Tweet-Ching

Posted by GM/VP of Fan Operations on Monday, May 18, 2009

ShaqensteinLike every other social networking site, people continue to wonder how Twitter will be monetized. While Twitter may continue to find difficulty creating revenue, advertisers and athletes could develop a working relationship where their brands are marketed to their followers each day.

For those of us that spent Sunday watching the NBA playoffs, we saw one commercial that featured “Shaqenstein,” an advertisement starring Shaquille O’Neal and Ben Stein for Comcast and its new deal for an HBO service. While Comcast likely reached many consumers through advertising with the NBA on TNT, it could have reached over a million more fans that are directly connected to, and are a fan of, Shaq.

THE_REAL_SHAQ is Shaquille O’Neal’s Twitter page and he is followed by over a million users. An opportunity was missed by Comcast to reach these prospects by having Shaq endorse the commercial right on his page. The closest he came was a TwitPic presumably taken from the filming and posted on April 16th. A more effective means of advertising would have been Comcast asking Shaq to tell his fans to check-out the commercial he just made and link to the video.

Twitter is great for self-promotion, and with the athletes now on board, advertisers should use the medium to market directly to people that have an interest in the star. Twitter is used by many as a means of personal branding, that brand can then be used to promote other brands. This model will create more promotional opportunities for athletes and help advertisers connect with prospects that are likely to pay attention.

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